Lance Thornswood
Title
Creative Director
Organization
Target
Which design practices are most important to your organization
prototyping, personas, task mindsets, usability, quantitative measurement, measurement-based optimization
What organization challenges do you face when adopting better design practices
selling in, inertia, IT building software without considering UI/UX, inadequate staff capacity, lack of external UX services, faulty testing science
What question would you most like others to ask you
Why is Target succeeding in social media while some other retailers and other corporations are floundering?
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