Brandon Schauer
Brandon Schauer is an Experience Design Director for Adaptive Path. He speaks on, writes about, and practices design as a means to create value. He has a decade of experience developing new user experiences on the Web, desktops, and products. His passion for finding and understanding the unmet needs of customers has led him to diverse environments, from the homes of cancer patients to tunnels beneath Walt Disney World.
Brandon holds two master-level degrees from schools with the Illinois Institute of Technology, a Master of Design from the Institute of Design in Chicago and an MBA from the Stuart School of Business. Brandon also has a love of Excel that is unnatural for a designer.
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Peter focuses on experience with Businessweek
--This week Peter talked with BusinessWeek reporter Matt Vella about Subject to Change and the approaches necessary for focusing on experience as the...
background on ‘the long wow’ at the IASummit
--Tomorrow at the IASummit I’ll be presenting on The Long Wow, a systematic approach for building great customer experiences that lead to real ...
d’you know a ceo?
--It’s may sound a bit crazy, but we’ve decide to announce our CEO search and request suggestions via the Adaptive Path blog. We’re...
Don Norman’s “one perfect book”
--Over the past year-plus, I’ve been working on a book with my colleagues Perter Merholz, David Verba, and Todd Wilkens. The result is an inter...
what excites me about Manging Experiences
--Over the past months, I’ve had the chance to put together with Henning Fischer the conference that I’d love to attend. It’s calle...
designers should talk about failure
--There are thousands of case studies where design leads to success. But what about the cases where design leads to failure? These cases get swept un...
JSCIMW: tattooed tees
--As a kid vacationing on the Redneck Riviera, I’d go nuts over the airbrushed t-shirts in the local surf-shops. I dreamed of growing up and be...
Are social networking sites the telcos of the future?
--Billy Bragg writes on The Royalty Scam over at the NYTimes, complaining that social networks aren’t rewarding music artists who helped make t...
Geek Squad takes creative where it isn’t
--Geek Squad started with one college drop out, a car with a logo, and a lot of creativity. Founder and Chief Inspector Robert Stephens just spoke at...
User experience figures prominently in Microsoft’s bid for Yahoo
--In Microsoft’s open letter announcing their intentions to purchase Yahoo, they listed four areas of alignment as reasons why the acquisition ...
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Comments
I am interested to hear how this theme of "being the best is not strategy" emerge over the next few days. This is also something that I am grappling with at Whirlpool. We are trying to change the conversation from strictly "winning" in the market to having a concrete vision of what a brand stands for (and, more importantly, what it does not stand for.
That's a great article on strategy that you linked to Brandon. Very timely for me, thanks for the pointer. "Being the best is not strategy" was particularly key. Companies, managers and people can only excel if they pick and choose about what to focus on - and what not to.