Peter focuses on experience with Businessweek

This week Peter talked with BusinessWeek reporter Matt Vella about Subject to Change and the approaches necessary for focusing on experience as the product you deliver to customers.

On of my favorite points from the podcast was on lessons learned from our recent Managing Experience Conference. Peter put together patterns he was hearing from design leaders like Cordell Ratzlaff of Cisco and Chip Conley of Joie de Vivre Hospitality, California’s largest boutique hotel company:

“They both talked a lot about culture, and corporate culture… In order for an organization to successfully deliver great experiences, it’s a matter of mindset of people in the organization, that that is their orientation—to deliver great experiences. You need to have a corporate culture to do it.”

Here’s the podcast, which you can also get through iTunes.